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IDC develop compelling digital campaigns that engage your target audience and drive actions that move your prospects and customers along the buying cycle.
IDC strongly believes that, in order to maximize the client's return on investment, events should be a central component of an overall marketing campaign that includes:
Gaining a new independent perspective adds value to your business
Third-party, objective research delivers credible messages to your audience(s)
Reinforce your position as thought leaders in your industry
Become a trusted advisor by providing relevant actionable analysis and recommendations
Helena Chappell
Senior Business Development Director, European Event Sales, IDC UK
+44(0)208 987 7161 Email
IDC Webinars are interactive online events that anyone with an internet connection and the necessary software can view over the web.
IDC Webinar format:
FORMAT: Live/On-Demand (live audience, recording and on demand)Coverage:
Analyst Insight:
Strategic Format:
Pre-event survey created to gain customer insights and support partner's marketing goals. Content can be recorded and shared or repurposed in a variety of additional digital assets. IDC will deliver an Executive Summary at the end of the Webinar to provide late-breaking, research-based insights and to stimulate event follow-up discussions & ongoing dialog with a specific target audience
Attendee Acquisition:
IDC Virtual Roundtables are online session designed to share knowledge, insights and experience. Branded "in association with IDC", IDC provides an end-to-end managed event service incorporating everything from content definition and creation through to promotion, audience acquisition, event execution on the day and overall project management.
IDC Virtual Roundtable format:
FORMAT: Live discussionInvitation-only events:
Provide invaluable time in front of C-Level and senior technology decision makers.
Held in Local Language:
Hosted by local IDC analysts who understand the nuances of each market as well as the wider European context.
Thought Leadership Events:
Events that deliver valuable experiences ideal for building dynamic — and profitable — business partnerships.
Strategic Format:
Pre-event Survey created to gain customer insights and support partner's marketing goals IDC Executive Summary provided at the end of the Virtual Roundtable, to provide late-breaking, research-based insights and to stimulate event follow-up discussions & ongoing dialog with a specific target audience
